Friendship Estates is a well established, family-run farming and feed manufacturer based near Doncaster. We were asked redesign the packaging of their premier “Friendly” range of pet food products and give it more visual impact in store and online.
We developed a vibrant and consistent design for the entire range. The new packaging features bold minimalist animal illustrations that playfully hint at the pets that enjoy their Readigrass products. By simply changing the product title and secondary accent colour, customers can easily tell the different products apart.
To highlight key features, we also created a series of simple icons showcasing the product’s main selling points. The large circular window on the front of the packaging lets customers see the high quality of the grass inside.
Friendship Estates is a well established, family-run farming and feed manufacturer based near Doncaster. We were asked redesign the packaging of their premier “Friendly” range of pet food products and give it more visual impact in store and online.
We developed a vibrant and consistent design for the entire range. The new packaging features bold minimalist animal illustrations that playfully hint at the pets that enjoy their Readigrass products. By simply changing the product title and secondary accent colour, customers can easily tell the different products apart.
To highlight key features, we also created a series of simple icons showcasing the product’s main selling points. The large circular window on the front of the packaging lets customers see the high quality of the grass inside.
Friendship Estates is a well established, family-run farming and feed manufacturer based near Doncaster. We were asked redesign the packaging of their premier “Friendly” range of pet food products and give it more visual impact in store and online.
We developed a vibrant and consistent design for the entire range. The new packaging features bold minimalist animal illustrations that playfully hint at the pets that enjoy their Readigrass products. By simply changing the product title and secondary accent colour, customers can easily tell the different products apart.
To highlight key features, we also created a series of simple icons showcasing the product’s main selling points. The large circular window on the front of the packaging lets customers see the high quality of the grass inside.
