This tounge-in-cheek public awareness campaign tackles rural roadside littering with a bold and humorous approach. We created a family of adorable, yet potty-mouthed, woodland creatures who are so fed up of humans littering their home, they have taken matters into their own paws and deliver scathing critiques to littering drivers. The campaign's striking visual style - featuring charming woodcut style illustrations and vibrant colours - contrasts sharply with the characters’ salty language.
The campaign’s blend of playful visuals and strong language aims to capture attention, generate social media buzz and ultimately, change behaviour.
This tounge-in-cheek public awareness campaign tackles rural roadside littering with a bold and humorous approach. We created a family of adorable, yet potty-mouthed, woodland creatures who are so fed up of humans littering their home, they have taken matters into their own paws and deliver scathing critiques to littering drivers. The campaign's striking visual style - featuring charming woodcut style illustrations and vibrant colours - contrasts sharply with the characters’ salty language.
The campaign’s blend of playful visuals and strong language aims to capture attention, generate social media buzz and ultimately, change behaviour.
This tounge-in-cheek public awareness campaign tackles rural roadside littering with a bold and humorous approach. We created a family of adorable, yet potty-mouthed, woodland creatures who are so fed up of humans littering their home, they have taken matters into their own paws and deliver scathing critiques to littering drivers. The campaign's striking visual style - featuring charming woodcut style illustrations and vibrant colours - contrasts sharply with the characters’ salty language.
The campaign’s blend of playful visuals and strong language aims to capture attention, generate social media buzz and ultimately, change behaviour.
