Lucy & Ben's Motorhomes Logo Design & Branding
Client: Lucy & Ben's Motorhomes Limited
If you ever dreamed of experiencing the beautiful UK countryside in comfort and style, then Lucy & Ben’s Motorhomes should be your first destination. Based in Ripon (North Yorkshire), this family run start-up business offers a range of luxury motorhomes, perfect for exploring the great outdoors, visiting your favourite places, discovering new locations or travelling to meet friends and family.
The motorhome market is saturated with small and big companies, all of which offer similar hire services. To position themselves away from the norm, Lucy & Ben’s Motorhomes wanted to promote themselves as a ‘boutique’ style service. Working alongside CR Marketing, we were briefed to create the logo and develop the branding that would position the company as a mid-to-upper end proposition with a focus on excellent end-to-end customer service.
When creating the logo we were keen to have a circular shape as this not only condensed the company name (and strap line "Travel in Style") into a more practical / manageable size but also symbolises motion and movement.
When creating the logo we were keen to have a circular shape as this not only condensed the company name (and strap line "Travel in Style") into a more practical / manageable size but also symbolises motion and movement.
To complement the elegant typographic logo, we introduced a seamless pattern to the branding featuring stylised hills / waves (typical landscape elements customers will enjoy when cruising around the countryside). This type / graphic combination completed the high-end, boutique look the client was after.
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