HEPPRO Logo Design & Branding
Client: HEPPRO Limited
HEPPRO (Heating, Electrical & Plumbing Professional) is a new start-up business servicing domestic, commercial and retail clients across the Yorkshire region and beyond. HEPPRO appointed Inchpunch Design to create the new company logo and develop the brand across all forms of communication.
As the company has only just started trading we wanted the logo to have instant visual impact / appeal with a straightforward, no-nonsense marketing message - Heating, Electrical & Plumbing. To help customers understand the name we visually broke it down into two syllables, the bolder red HEP (which relates to the services) and the thinner grey PRO (short for professional).
Incorporated into the “O” of “PRO” is the graphic circular marque which we call the “dial”. It is a visual representation of a device similar to a thermostat that can control energy in all its forms (heat, electric, water etc.) and HEPPRO has total control.
Incorporated into the “O” of “PRO” is the graphic circular marque which we call the “dial”. It is a visual representation of a device similar to a thermostat that can control energy in all its forms (heat, electric, water etc.) and HEPPRO has total control.
In the main logo lockup the dial is shown in grey, signifying its current inactive status. However, rotate the the dial clockwise and each of the three services are “activated”. The first 45° turn highlights Heating, followed by Electrical and finally Plumbing. Each service now has its own individual sub-brand with unique icon and colour palette.
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