fwb Seasonal Product Catalogue
Client: fwb Products Limited
Established since 1963, fwb is an independent, family-owned company offering an expansive product range to meet the needs of individual project specifications and demanding time frames, for contracts large and small.
As part of fwb's marketing mix, the company produces two seasonal product catalogues (Autumn / Winter and Spring / Summer) which are mass mail dropped to local and regional businesses. When fwb's internal marketing team made the decision to redesign the catalogue they enlisted Inchpunch's creative skills as we came highly recommended.
fwb market themselves towards the industrial, infrastructure, construction and public sector markets, so we tailored the page layouts accordingly. All the products have large titles, images and prices making them easy to find. Even though each page features several products, they are kept completely separate. There is a prominent call to action on every page alongside a leading "big brands" logo panel.
fwb market themselves towards the industrial, infrastructure, construction and public sector markets, so we tailored the page layouts accordingly. All the products have large titles, images and prices making them easy to find. Even though each page features several products, they are kept completely separate. There is a prominent call to action on every page alongside a leading "big brands" logo panel.
To visually differentiate the catalogue between the seasons we implement a warm colour palette (green, yellow, red, orange etc.) for the Spring / Summer edition and a cooler range (blue, purple, grey etc.) for the Autumn / Winter version.
The catalogue look and layout remains consistent across all the editions creating a strong brand recognition and familiarity.
The catalogue look and layout remains consistent across all the editions creating a strong brand recognition and familiarity.
