Fitrite Sample Pack Folder & Marketing Material
Client: Fitrite Fencing & Decking Ltd.
Barnsley based Fitrite Fencing and Decking Ltd (part of Sash UK Ltd) specialise in producing realistic, wood effect, PVC decking and fencing. To ensure this premium product made an immediate impact, Fitrite hired Inchpunch to create a suite of marketing material that would raise brand awareness, engage with potential customers and educate them as to the product's many unique selling points (USP's).
As this product was brand new to the UK, Fitrite's first priority was to introduce it to potential trade stockists and customers. Working closely with Fitrite's own internal marketing team and external marketeer (Marked Perception) the decision was made that a sample pack folder would offer the best solution.
During this initial consultation it came to light that the key selling point Fitrite wanted to promote above all was the British credentials of its product. This superior decking is manufactured by a British company, using British materials and accredited to British standards. To hammer home this message we created an eye catching front cover featuring a Union Jack flag made up entirely of different coloured Fitrite deck boards cut to various lengths. To emulate the natural feel of the product itself the woodgrain texture is debossed and matt laminated for extra protection.
During this initial consultation it came to light that the key selling point Fitrite wanted to promote above all was the British credentials of its product. This superior decking is manufactured by a British company, using British materials and accredited to British standards. To hammer home this message we created an eye catching front cover featuring a Union Jack flag made up entirely of different coloured Fitrite deck boards cut to various lengths. To emulate the natural feel of the product itself the woodgrain texture is debossed and matt laminated for extra protection.
Housed securely within the inner tray of the folder are 6 deck board samples. These are hot glued into position to prevent accidental loss or theft. An actual stainless steel deck board "fit clip" (used to secure deck boards together during installation) is glued to the inner gusset. All product specification and company information is printed on the inner pages and back cover. A small plastic pocket is glued on the inside front cover which serves as a business card holder.
The deck board sample pack folder can also be used as a handy counter top point of sale (POS) unit when stood upright.
The deck board sample pack folder can also be used as a handy counter top point of sale (POS) unit when stood upright.
Fitrite Marketing Material
Inchpunch were also commissioned to design a collection of A4 brochures aimed specifically at the park home, residential and commercial markets. To create a distinctive visual style and convey the installation possibilities of the product, we developed a series of "pencil illustration to photograph" images. This pencil sketch concept conveys the idea of bringing the product to life after the initial planning phase - making the dream a reality.
Inchpunch were also commissioned to design a collection of A4 brochures aimed specifically at the park home, residential and commercial markets. To create a distinctive visual style and convey the installation possibilities of the product, we developed a series of "pencil illustration to photograph" images. This pencil sketch concept conveys the idea of bringing the product to life after the initial planning phase - making the dream a reality.