Earley Ornamentals Product Catalogue
Client: Earley Ornamentals Limited
Based on a purpose-built 12-acre site in Thirsk, North Yorkshire, Earley Ornamentals is one of the UK's leading young plant producers for commercial and retail growers nationwide.
As part of Earley’s multi-tier marketing strategy, Inchpunch Design (working in partnership with CR Marketing) was tasked to create a dynamic new product catalogue capable of displaying up to 1,700 varieties of plants along with all relevant information.
As the number of products per page varied throughout the catalogue, it was important that we developed a flexible layout which could adapt with the content requirements and still deliver consistent overall design.
To help the reader find specific products, varieties were grouped into one of five colour coded categories and also listed alphabetically.
Brand new plants / ranges were highlighted in the “introductions” section at the front of the catalogue with page references.
As many plant stockists leave this brochure on permanent customer display, all the pages are gloss laminated helping to minimise creasing / tearing and improving shelf life. The publication is also spiral bound so the pages lay flat when being thumbed through. A downloadable pdf version is also available.
As the number of products per page varied throughout the catalogue, it was important that we developed a flexible layout which could adapt with the content requirements and still deliver consistent overall design.
To help the reader find specific products, varieties were grouped into one of five colour coded categories and also listed alphabetically.
Brand new plants / ranges were highlighted in the “introductions” section at the front of the catalogue with page references.
As many plant stockists leave this brochure on permanent customer display, all the pages are gloss laminated helping to minimise creasing / tearing and improving shelf life. The publication is also spiral bound so the pages lay flat when being thumbed through. A downloadable pdf version is also available.