DSL Global Freight Branding
Client: DSL Global Freight Limited
Hull based DSL Global Freight is an award winning international freight forwarding company offering logistical solutions on any scale. When they required a re-brand to reflect their global status, they contacted Inchpunch to help move things forward.
After initial discussions with DSL Global Freight it became apparent they didn't want the new identity to simply "fit in". They wanted a fresh, modern and bold new image that would really stand out when compared against other freight forwarding companies.
Embracing this philosophy we created a vibrant and contemporary looking logo, which we then developed across a range of colourful marketing material.
Embracing this philosophy we created a vibrant and contemporary looking logo, which we then developed across a range of colourful marketing material.
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DSL Global Freight Website
It was clear from the outset that the new website should reflect the vibrant colour scheme incorporated in the new logo. Rather than go too over the top with the rainbow colour palette we balanced it out using lots of white space. This gave the website a professional look and made the content easy to read. The restricted splashes of colour give the web pages a real visual lift. Using "Responsive Web Design" (RWD) ensures the DSL website provides the optimal viewing experience no matter what type of device the user is seeing it on - mobile, tablet, laptop or monitor. The RWD approach is also favoured by Google and other search engines which will help with the sites overall ranking. The website incorporates a part Content Management System (CMS) which allows DSL to manually add, edit and remove articles in the News section. This is a good way of adding new content to the website. View the website here. DSL Global Freight HTML E-Newsletter
To promote the new website to existing and new clients we created a fully branded HTML Electronic Mail Shot. The design continues the website's colourful look and professional feel. The E-Newsletter campaign was delivered to over 1,000 subscribers. |
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DSL Global Freight Folder
To support the online and email marketing campaign we designed and produced the DSL Global Freight oversize A4 folder with inner pocket. Any printed correspondence to potential new clients would be inserted into the folder and posted out to them. This multi-channel marketing approach ensures the company image leaves a consistent and lasting impression.
To support the online and email marketing campaign we designed and produced the DSL Global Freight oversize A4 folder with inner pocket. Any printed correspondence to potential new clients would be inserted into the folder and posted out to them. This multi-channel marketing approach ensures the company image leaves a consistent and lasting impression.
DSL Global Freight Pop Up Exhibition Stand
When DSL decided to exhibit at the annual MACH trade show, they entrusted us to design their 3m x 2m exhibition space. To maximise the visual impact of this modestly sized area, we included a 4 x 3 Pop Up Display Stand, contemporary literature rack and an arrangement of colour coordinated stools and table.
When DSL decided to exhibit at the annual MACH trade show, they entrusted us to design their 3m x 2m exhibition space. To maximise the visual impact of this modestly sized area, we included a 4 x 3 Pop Up Display Stand, contemporary literature rack and an arrangement of colour coordinated stools and table.
Inchpunch has been our design partner of choice since setting up the company back in 2010. We consider them to be a huge asset to our business and greatly value their creativity, experience, professionalism and honesty. I would happily recommend them to any business large or small.
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