CIEL Marketing Material
Client: Centre for Innovation Excellence in Livestock (CIEL)
CIEL is the UK's livestock innovation Centre and probably the greatest livestock research alliance in the world, bringing new technologies and processes to livestock food production.
However, their internal marketing department had concluded the current literature did not convey the company's "world leading" status and commissioned Inchpunch Design to take the brand in a new design direction.
However, their internal marketing department had concluded the current literature did not convey the company's "world leading" status and commissioned Inchpunch Design to take the brand in a new design direction.
As part of our research, we probed the marketing team to understand the core principles of the company. From these discussions the same three keywords continually cropped up - leadership, innovation and collaboration. In order to answer the brief fully, we would need to find a way of visually embedding these principles within the new design.
Our solution was to develop a "molecular" graphic that would appear throughout the suite of literature. The graphic connects key images with a series of smaller circular hubs. This contemporary scientific look gives the literature an innovative feel and the connected hubs represent the collaborative side of the company. The existing CIEL logo forms a prominent part of the overall brand.
The molecular design is very adaptable and constantly changes form depending on the available space and number of images.
Our solution was to develop a "molecular" graphic that would appear throughout the suite of literature. The graphic connects key images with a series of smaller circular hubs. This contemporary scientific look gives the literature an innovative feel and the connected hubs represent the collaborative side of the company. The existing CIEL logo forms a prominent part of the overall brand.
The molecular design is very adaptable and constantly changes form depending on the available space and number of images.
Pull Up Banner Stands
LED Illuminated Pop Up Display
As part this exhibition display we created a striking illustration depicting CIEL's core range of services, expertise, industry partners and end-users.
PowerPoint Presentation
