Brooks Barbers & Salon
Branding, Signage and Marketing Material
Client: Brooks Barbers & Salon
Brooks Barbers & Salon is a brand new business situated in the rural village of Kellington (North Yorkshire). With only the business name confirmed, they contacted Inchpunch Design for creative guidance and marketing support.
After establishing the clients desired market positioning we set about creating a logotype that would engage at that level and decided it should visually represent the business for instant recognition. To help achieve this we integrated the scissors and striped barbers pole graphic into the typography. The classic black, white and red colour scheme gave the logo a traditional but contemporary look.
External Signage
Once the logo had been finalised we applied it to a 2m long oval sign fabricated from 3mm thick dibond. As the salon is located next to a busy road (and the only bus route through the village) we made the sign as big as possible within the available space. For additional protection we applied a special anti-graffiti laminate to the front. The sign was mounted to the brickwork via eight attractive stainless steel barrel mount wall fittings.
External Signage
Once the logo had been finalised we applied it to a 2m long oval sign fabricated from 3mm thick dibond. As the salon is located next to a busy road (and the only bus route through the village) we made the sign as big as possible within the available space. For additional protection we applied a special anti-graffiti laminate to the front. The sign was mounted to the brickwork via eight attractive stainless steel barrel mount wall fittings.
Internal Signage
Within the salon, the new logo inspired the decor colour scheme including the branded bespoke reception desk.
Within the salon, the new logo inspired the decor colour scheme including the branded bespoke reception desk.
Marketing Material
The initial marketing requirements included a double sided leaflet, business / appointment card (dual purpose) and external swing sign.
On the leaflet, we wanted to make it very clear that the business catered for both men and women. To further underpin this message we used "realistic" looking models for the main image. The reverse of the leaflet features opening times, price list and a map.
The initial marketing requirements included a double sided leaflet, business / appointment card (dual purpose) and external swing sign.
On the leaflet, we wanted to make it very clear that the business catered for both men and women. To further underpin this message we used "realistic" looking models for the main image. The reverse of the leaflet features opening times, price list and a map.
The double sided external swing sign simply replicates the leaflet design, creating a consistent brand look.