MLA Product Brochure
Client: Michael Lupton Associate Limited
MLA is one of the UK's leading designer, manufacturer and supplier of public order equipment and clothing to police forces and prison services all over the world. When they decided a new look brochure was required (rather than a simple update of the old version), they contacted Inchpunch Design for a fresh design direction.
During our initial meeting with MLA, we spent time with the marketing team helping identify the main problems with the existing brochure and suggesting improvements for the new version. The points raised during this discussion formulated the foundation of the design brief.
The three main issues to be considered when designing the new brochure were:
1. Increase the size of product photographs so customers can see the quality / detail of each item
2. Introduce colour coded product sections
3. Modernise the overall design and page layout of the brochure
The new brochure incorporated all the above points along with numerous other improvements including the introduction of a contemporary new font that compliments the dynamic page layout, a prominent product order number / code graphic and a clear "call to action" visible on every spread.
Reducing the number of products per page allowed for larger images to be shown. As a result, the overall page count increased giving the brochure a weightier and more substantial feel.
The three main issues to be considered when designing the new brochure were:
1. Increase the size of product photographs so customers can see the quality / detail of each item
2. Introduce colour coded product sections
3. Modernise the overall design and page layout of the brochure
The new brochure incorporated all the above points along with numerous other improvements including the introduction of a contemporary new font that compliments the dynamic page layout, a prominent product order number / code graphic and a clear "call to action" visible on every spread.
Reducing the number of products per page allowed for larger images to be shown. As a result, the overall page count increased giving the brochure a weightier and more substantial feel.